East FM broke a record and become the 2nd highest ranked on Twitter in India because of the viral story of Indian TV Superstar Barun Sobti visiting Nairobi for the Zuku Cricket Wars. Such was the hype and hysteria online, imagine on the grounds of Nairobi Gymkhana where over the weekend from 15th to 17th February 8 teams were battling it out on to win the first time ever held tournament cup organized by the Dream Factory. Other TV stars included Shilpa Saklani, Apurva Agnihotri, Manav Gohil and many more. This concept was to attract the fans who did show up but unfortunately not in the large numbers expected. The international cricketers such as Chris Cairns and Damien Martyn provided a spectacular game for the their team Rising Stars owned by Ali Punjani to win the title on Sunday. They beat Nakumatt Jumbos by 7 wickets. This mix of entertainment that included local superstar Nameless and cricket local stars Ravindu Shah with shorter version of the game provide an immense opportunity for the advertisers and sponsors but fans have yet to come and catch on.
Asian Scene, The Star- Barun Sobti & Indian TV Stars at the Zuku Cricket Wars, 19th February