He has been a successful musical producer but in the East side of music very rarely do producers become overnight successful singers like Timbaland or Ne-Yo. Meet Hunterz who has Kenyan roots but was born and brought up in the UK and had the chance to learn every possible instrument and produce for stars like Taz of Stereo Nation and then started to sing when he was offered a song with the everlasting UB40. No doubt Hunterz has vocal talents and a humble personality but he will have work ahead of him for Kenyan audience. Due to the Diwali weekend and other parties the turn out at his concert on Saturday 10th November at the Lions Club Loresho Hall was poor. When I went to meet him backstage he knew what was happening and diplomatically put “you have to introduce yourself in every country you go and sometimes this happens”.
Such shows deserve thorough post analysis, because not only does the morale of the artist get affected and the image of Nairobi but sponsorships lessen for future shows. The idea would be pick out a successful promote and do a profit sharing by recommending an artist and let the promoter take the risk but also put their expertise on how best to make it a success. With the 6am party on Saturday night it was testimonial that the concert goers youngsters have changed their taste and want to be multicultural or have different priorities. You could say the venue was not the usual one, as it is normally used for wedding receptions, but it comes doing to timing. Marketing was so heavy on East FM yet the turn out was low, then can you blame the artist for not being “popular enough”, well these are hard choices but need to be made to avoid losses or poor turn outs.