A bit of determination can go a long way and when there is good food involved the recipe turns out brilliant! Welcome to the knock out rounds of the Sungold Sunrice Super Chef competition on East FM, which saw the first round take place on Saturday 10th March at the Corner Affair Bistro. Superb arrangement for the contestants from the cooker, spoons, napkins, spices and food, you name it and it was there to make the competition fair, exciting and nail biting. I had a chance to get some insight into the expectation from Judge Roma Shahi and she hopes that this season two brings out more creativity from the competitors and greater effort on clarity in taste. I was also encouraged by the corporate sponsorship contribution made and the realization that this alternative type of advertising in supporting a challenge also invites customers to be challenged by their products. The hype is all on the website www.eastfm.com and you can follow up on your favorite chef to become the Super Chef, bon appetite!